Time-Based Assignment - Services Marketing - Management Assignment Help

Assignment Task:

Overview 
 
Students are provided with this assignment brief and have one week to answer four of the ten questions below. Students should provide the most appropriate arguments, analysis, and/or solutions through reference to processes and theories learned throughout the trimester. 
 
The specific processes and ideas that will be required in order to respond to each question have all been discussed in lecture. However, students will be required to draw from or conduct further research beyond the lecture discussions in order to fully answer the question with appropriate nuance. Students are expected to correctly cite sources that are used to inform their analysis. This approach allows students to fully explore concepts, test their critical thinking, and demonstrate an extension of discipline-specific knowledge beyond a rudimentary level. 
 
The time limit mirrors many business contexts, where executives are given a short time frame to develop sophisticated arguments and integrate their thinking, while still having access to suitable resources. It offers an authentic means of assessing understanding of material covered in the unit.

Questions 
 
Please answer four of the following 10 questions: 
 
Question 1  
 
The COVID-19 Pandemic has changed the way we live in many ways.  One important way is that many people are now working/going to school from home and generally having to physically/socially distance themselves from each other. 
 
When the pandemic ends (assuming there is a vaccine or a good anti-viral medication so that the risk of infection is negligible and thus no longer a driving motivation), what might have changed compared to prior to the pandemic?  Utilize your understanding of norms as well as your understanding for our need for belongingness, affiliation, and social connection (along with other relevant research and processes) to defend your argument. You may also want to use the ideas presented in question 2 to help inform your answer.  
 
Question 2 
 
Some recent research has examined what is being called ‘Zoom fatigue’ or ‘online video exhaustion’, in which being on a video call requires more focus and cognitive resources than a normal ‘in- person’ conversation, subsequently leaving people feeling more mentally exhausted.   
 
2a. Using your knowledge about cognitive load, ego depletion, motivation, ability, opportunity, and the Elaboration Likelihood Model, explain what you might expect from people trying to learn, meet, or even view an advertisement after having been in a number of online meetings or lectures. Be sure to discuss how they will process information, comparing and contrasting how they would process that information differently before the Zoom/online meetings and after all the Zoom/online meetings. 
 
2b. If you could get access to data indicating whether someone had spent the day in a number of these online meetings or not in these meetings and could then target them with two different advertisements (one advertisement for people who had been in online meetings, and a different advertisement for people who had not), how would you change these advertisements depending on this information? Explain why you’ve made these choices. 
 
Question 3 
 
Research has demonstrated that, on average, ‘upper-class’ people are more likely to visit museums and attend live theatre, ‘middle-class’ people are more likely to go camping and fishing, and ‘lower-class’ people are more likely to attend monster truck rallies and attend wrestling events (e.g. WWE).  Using your knowledge regarding associative learning, norms, identity, cognitive consistency and other relevant research and processes, explain why there are differences in how people spend their leisure time (please note this has little to do with money as museums are often free and wrestling events can be expensive). 

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