TixGurus Case Study - Rao National Theatre - Event Hosting System - IT Assignment Help

Assignment Task:

TixGurus Case Study Assignment Help

TixGurus is a growing Australian event hosting and ticket sales company that provide a few services in Australia. TixGurus was established in 2018 based on the principle of going above and beyond in customer service. TixGurus is NOT an event planning organisation as most people think. They focus on hosting and selling tickets only. They currently have six locations based around the Sydney CBD to host short term events:

1. Rao National Theatre (Capacity: 500)

2. Marzouk Sport Stadium (Capacity: 80,000)

3. Chen Science Museum (Capacity: 200)

4. Li Mai Business Exhibition Centre (Capacity: 10,000)

5. Alvarez Art Museum (Capacity: 2000)

6. Batra Entertainment Centre (Capacity: 60,000)

The company has a requirement for a new information system which will work together to support the day-to-day operation. The new information system must include ticket sales, event hosting system, human resources management system, accounting and finance system and sales and marketing system. Currently TixGurus only has the budget to develop two systems, however, they do want to allow room for growth to implement the other systems in the future. TixGurus would like to work with An Onshore company so there are no language and distance barriers and are able to meet on a regular basis to report on progress status of the project.

The project is extremely important to TixGurus and a failure will spell disaster for the organization. After months of searching for a reputable development team, TixGurus has agreed to source out the project to Australia’s top-notch development company Global Solutions. A description of Global Solution organisational structure and services is provided in Appendix 1. A meeting has been scheduled between Global Solutions and TixGurus to discuss the system development and collect important requirements.

Competitors

TixGurus faces many competitors entering the online space of event ticket sales. Their biggest competitors are Ticketek.com and DryTickets.com. So, they are putting their faith in Global Solutions Sales and Marketing team to knock the competition into oblivion

System Overview

Ticket Sales

The ticket sales system allows a customer to search, display and book tickets. This system handles two types of customers, guests and members. A member pays an annual fee of $45.00 and receives future event tickets at 10% discount and the opportunity to purchase tickets 24 hours before guests can, this gives a member access to better seats. The Ticket Sales System requires a range of different user interfaces. However, each specialist team will focus on the development of one UI. The details of the teams and the development requirements can be found in the team’s brief. The Ticket Sales System must provide a login feature for members and give guests the option to create an account. Once a user is logged in, they are redirected to a dashboard that displays recommended events based on previously booked events, a listing of events previously attended, and the opportunity to update their personal details. In addition to the above, members get to see pre-sales events available for sale. The login features must use an authentication feature outlined in the team’s brief. Events are grouped into categories, for example, sport, music etc. The entire system must  be searchable and provide the following details for each category:

1. Event Title

2. Event Description/Details

3. Event Date(s)

4. Event Location

5. Event Picture.

6. Ticket Price (Level 1 is 50% more than Level 2, Level 2 is 50% more than Level 3 and so on

A user books an event by selecting seats and the number of tickets required. Every location format of seating is by Level, row, followed by seat number. However, museums do not have seating arrangements, but, are limited by capacity. If the number of tickets required is not available, the user might have to reduce the quantity because the seating arrangements are not next to each other. For example, a group of five people would like to book an event, and currently there are no five seats in a row to accommodate the group, in this case the user will be required to book multiple times with different seating arrangements. It is a requirement that the system displays an illustration of seating map for each event location. To finalize a booking, the user must provide payment details and the choice of how they wish to receive tickets. Currently the system only supports email or SMS ticket delivery. Entry is denied if tickets are not presented at the event. TixGurus is open to ideas of a payment gateway/method of collecting payment, but at minimum, they want to accept PayPal payments. A few corporate customers require a desktop version of the application installed, however since they are post billed monthly, they do not require a payment system part of the desktop application but do require an authentication feature to prevent unauthorised staff from booking events, plus all the features above.

Event Hosting System

The event hosting system is the backend of the ticket sales system. This system allows TixGurus staff to add, remove, edit, delete and manage the day to day activities of events. The system also has a dashboard that displays insight into ticket sales and provides management with the ability to produce reports. Management is not skilled in what is involved however they want to make sure that the dashboard displays the following: • Total number of tickets sold in both numeric and graphical format

• Weekly top 5 events

• Monthly top 5 events

• Yearly top 10 events

• Total number of tickets sold by event in both numerical and graphical form.

• The ability to produce monthly and yearly sales reports

• The supplier (Event planner) who has planned the event and how many events have been hosted with TixGurus for them.

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