TMA 01: Apply Marketing Research Process to Collect, Qualitative Data - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes
1. Apply marketing research process to collect, organise and analyse to receive qualitative data for deeper understanding of business problem/opportunity
2. Critically appraise ethical implications of marketing research process.
3. Able to develop judgements on the business problem by using marketing research for effective decision making
4. Prepare research report for the given research problem.

Part A
Task

From the activities in Unit 1, 2 and Unit 3 you are expected to build clear understanding of the needs and expectations of the customer and influence of the environment on the various stakeholders of the business including the customer. Based on this knowledge and activities in Unit 4 you are required to develop and undertake a focus group to draw on the organizing, implementing and analyzing your findings of your research problem. In particular you will be expected to provide explicit evidence of using theory from Unit 4 and principles of ethics which form critical part of any marketing research process.

Task:
You are member of core marketing research team of a company and are expected to present your judgements on the existing marketing problem/opportunity by following a marketing research process for the same to collect data and develop deeper understanding. The results will be presented to all the members of the team in the form of a report.

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