TMA02: Branded Lifestyle Holding Limited - Strategic Transformation in China - Management Assignment Help

Assignment Task:

Learning Objectives

The primary purpose of this case is to teach students about the key strategic planning frameworks used in strategic management, including those used in external analysis (industry, suppliers, customers, and competitors) and internal analysis (resources, capabilities, and firm value chain). This case outlines the strategic planning process in order to enhance students’ ability to develop appropriate business strategies from Units 3 and 4. After working through the case and assignment question, students should be able to:

1. Discuss the major activities in the strategic management process.

2. Conduct strategic analysis using various analytical frameworks for external analysis (political, economic, socio-cultural, and technological analysis and Porter’s Five Forces) and internal analysis (resource-based view analysis, firm value chain, and core competence analysis).

3. Develop a comprehensive business-level strategy based on sound strategic analysis.

Task 1: Analysing General Environment and Industry

i. Evaluating the general consumer trends in China by analysing the opportunities and threats an apparel retailer such as Branded Lifestyle is facing.
iii. Analysing the attractiveness of the industry through Porter’s Five Force model.

Task 2: Creating and Sustaining Competitive Advantage

i. Identifying Branded Lifestyle’s key resources, capabilities, and weaknesses through tangible and intangible resources.
ii. Citing appropriate evidence from the case.

Part 3: Academic writing

i. Cohesive and writing skills including word count
ii. Grammar, Punctuations, References.

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