To Design a Media Strategy to Effectively Reach your Target Audience Report Writing - Management Assignment Help

Assignment Task:

Task:

Media Planning Report

• Objective

• To design a media strategy to effectively reach your target audience

• Requirement

• Individual report

• Choice of media should be context-relevant and outcome-driven

• Relevant to campaign objectives

• Relevant to your target audience

• Choice of media should be logical

• Evidence-based

• Media planning should be practical and feasible

• Within the budget

• Achievable for a 6-month campaign 

• Media

• Communication tools (strategy)

• Advertising, PR (event marketing, sponsorship, etc.), Direct Marketing, Sales Promotion, Personal Selling, etc.

• Communication media (execution)

• Media class, e.g., use TV vs. print vs. Internet for Advertising

• Media subclass, e.g., newspaper vs. magazine for Print Advertising

• Specific vehicle, e.g., which newspaper or magazine Dr. Stephanie Huang, Department of Marketing MQBS Chapter 2 Media Planning Report

• Structure

• Title page, including your product, full name, student ID and word count

• Brief review of REVISED target audience (summary statement+findings=one paragraph)

• You can change/update/revise your target audience BUT this is your LAST chance to change your mind!

• Media strategy (IMC tools)

• Objective(s) for each tool selected (e.g., advertising, public relations, event marketing, etc.)

• Justification

• Media strategy execution (e.g., TV/newspaper/outdoor for advertising, AND 60 minutes/Channel 9 News for TV spending and Frankie/Vogue for prints, etc.)

• Medium justification

• Medium weight

• Duration

• Frequency

• Spend, etc.

• Budget management (could be placed in Appendix)

• Action plan with timeline (could be placed in appendix) 

• Weight: 20%

• Format

• 1000 words MAX. (Excluding reference list and appendix) 

• Who is the target audience?

• Which impact will each medium yield? How is relevant to the campaign objectives?

• How well can the creative concept be portrayed using these vehicles?

• What experience would you like to deliver to your target audience? • Etc.

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