Today’s Corporate Communication Industry - Management Assignment Help

Assignment Task:

Task:

PURPOSE
The objective of this assignment is to enhance learners’ understanding about how reputation management plays an important role in today’s corporate communication industry.

REQUIREMENT
Reputation is always being treated as the most important element in an organisation. Even a small company can be really concerned about its reputation. Cornelissen (2008) defined reputation as a collective subject which represents of past images of an organisation, (induced through either communication or even past experiences).

Based on the above statement:
Select ONE issue each that happened in any TWO organisations (local and/or international) that you are familiar with or have a keen interest in. The two chosen organisations must be from different industry. For example, one organisation from airline industry and one organisation from cosmetic industry. Then, analyse how its Corporate Communication practitioner tackled the issue with regard to the reputation of the organisations, in terms of the following:

1. Discuss the key elements of managing the chosen issues in order for the organisations to maintain its reputation.
2. Choose ONE model of reputation management. Relate your answers to the organisations of your choice.
3. Managing reputation requires transparency, trust and visibility to its stakeholder groups. Discuss the stakeholders’ roles in managing reputation of your chosen organisations. Some corporate leaders see external stakeholders as one of the benefits in building the image of organisation. Describe the benefits of using external stakeholders in the organisations of your choice.

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