TopTravel SL is a Company - Case Study - Management Assignment Help

Assignment Task:

Task:

BACKGROUND

TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services. With more than 10 years of experience, TopTravel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodation with the most favorable conditions.

In the last 5 years, prestigious competitor companies have launched very strong marketing campaigns that have forced TopTravel SL to make an important investment in the Online Marketing Department. This department is physically located in Amsterdam, the city where TopTravel SL was founded, although there is staff distributed in the US, Singapore and Spain.

Individual Coaching

1. Analyse the starting situation of the Online Marketing Department:
a. To provide context, explain what the starting situation is, from an analytical perspective.
b. Explain the importance of carrying out a coaching process; what could happen if you do not act quickly, and what benefits would be obtained
after the intervention.

2. Establish some goals: Formulate at least 3 goals to achieve with the executive coaching process.

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