TOUR09031 - Researching Marketing, Tourism and Events - Event & Tourism Assignment Help

Assignment Task

Module Overview - This module enables students to understand the role and value of research methods in the marketing, events and tourism sectors. Students will be exposed to the full research process from philosophy and strategy to a range of research methods and key issues relating to the management and ethical conduct of research. Students will be exposed to the practical and academic applications of research as well as preparing for the completion of an honours dissertation.

Learning Outcomes - At the end of this module the student will be able to:

1. Demonstrate knowledge of the principal research methods and techniques commonly applied within the fields of marketing, tourism and events.

2. Demonstrate an understanding of ethical issues impacting upon the completion of a specified research project.

3. Demonstrate the ability to complete a detailed piece of critical primary research in a subject specific area.

Teaching and Learning Strategy

The emphasis of the learning activities at Level 9 is on enquiry-based learning, employing small group teaching with lecturers becoming facilitators providing encouragement and support to enable the students to take more responsibility for what and how they learn. Delivery will include a combination of formal lectures, seminars and online activities. The module also includes student centred learning based on self-identified and approved case studies and experiences.

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