Tradition Brings Future" (TBF) Marketing Case Study - Management Assignment Help

Assignment Task

The Case
The traditional Swiss company "Tradition brings Future" (TBF) would like to address a new target group and win them over. So far, the company has been successful with a service portfolio that focuses on genealogy and family tree research. The previous and current target group was senior citizens, the new and future target group is young families - with a higher level of education and higher net household income.
E-Marketing & E-Commerce ( 2000 words )
1. Please describe how you would build and structure the eCommerce for TBF based on your eCommerce knowledge. Which eCommerce instruments would you use? What are your priorities regarding eCommerce that you think TBF should pursue? (15 points)
2. Outline, briefly and concisely, the approaches to the digital eCommerce strategy that you think TBF should pursue. Focus on the aspects of eMarketing and explain the role eMarketing plays in the context of the eCommerce strategy approaches you recommend.

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