Traditional Marketing VS Digital Marketing - Market Place VS Market Space - AIDA Model - 7Ps Of Marketing - Marketing Assessment Answer

Traditional Marketing VS Digital Marketing Market Place VS Market Space AIDA Model 7Ps Of Marketing Marketing Assessment Answer

Assessment Task:

Task 1
Evaluate how the traditional marketing frameworks, such as AIDA model and integrated marketing communications, which were developed to manage activities within the market place, have been applied to a digital marketing context (i.e. the market space).  In what ways has the digital marketing context disrupted this traditional view of marketing.  Use an example or examples that we have discussed in class to illustrate your answer.
 
Expected Content:
A clear understanding of the marketplace vs. market space
The learner must evaluate how traditional marketing theories are being applied in e-marketing/digital marketing. i.e. application of 4P’s or AIDA model in social media marketing, SEO and Email Marketing and support answer with evidence.
Learner to discuss the disruption brought on by digital technologies. i.e. Consumers seek information online and companies are required to use digital channels, social media campaigns, Google ad-words instead of the traditional method to do marketing.

Task 2
Discuss the way digital technologies have helped a New Zealand company to achieve its business objectives. How does the experience of this company reflect current trends in the way digital technologies are changing how companies do business, and in particular how companies attract and retain customers. Discuss this company’s digital marketing strategy in relation to the 7Ps of marketing. 
 
Requirements

Objectives of a New Zealand company and how it has been using digital technologies such as social media marketing, email marketing, mobile apps search engine marketing to meet its objectives.

Provide evidence of meeting business the objective through social media marketing campaigns, email marketing, mobile apps and search engine marketing. i.e. Company’s objective is to increase the sale by $$ and to achieve this objective, the company has been investing in digital technologies.

Digital technologies influence consumer/company’s target market behaviour, especially they seek and buy products or services online. Company will need to address the current trends. i.e. voice search, SCRM to ensure that they are not lacking behind compared to their competitors. The company use digital technologies and current address to attract consumers through social media campaigns, search engine marketing and retain consumers through social media customer relationship management (SCRM).

Discuss the company’s digital marketing strategy which is based on its goals and objectives. To implement the strategy, the company has a digital marketing plan where they are required to utilise the 7P’s concept and apply it and learner to provide evidence. 

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