Travel-Booking Portal MakeMyTrip - Case Study - Management Assignment Help

Assignment Task:

Task:

CASE: MAKEMYTRIP`S MARKETING CAMPAIGNS

INTRODUCTION
In April 2019, India based travel-booking portal MakeMyTrip (MMT) stepped into the corporate travel booking segment with the acquisition of a company Quest2Travel.com (Quest2Travel). Through this acquisition, the company aimed to extend its service offerings to large corporates and fulfill their travel requirements. The same month, the company launched an innovative travel game show series called MMT Knock-Knock on its App with the aim of driving customer engagement through incredible travel bids, deals, rewards, and games. To make the series engaging and fun, the live show was anchored by well-known television celebrities Gauhar Khan and Purab Kohli. The 30-minute in-app show comprised segments like live bidding for delightful travel deals, quizzing for attractive prizes, original travel entertainment content, and a jackpot prize offering exquisite international holidays

Learning Outcomes
·         Evaluate  digital marketing strategies and impact on their customer connect for understanding design of effective campaigns
·         of a given company to design effective marketing campaigns
·         Identify and describe the segmentation and targeting of customers group/s of a given company
·         Conduct competitor’s analysis and marketing mix strategy of given company.
·         Examine branding strategies and value proposition of a given company
·         Conduct analysis of marketing challenges faced by given company and provide recommendation to achieve competitive advantage based on insight, critical and reflective abilities.
·         Develop well-structured report with adherence to academic writing, word count and harvard referencing

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