TSM11107: Contemporary Issues in Hospitality Management - Hospitality Assignment Help

Assignment Task:

The following replaces the originally scheduled 3-hour examination paper. 

Crisis Management: A critical evaluation of the global hospitality sector’s response to COVID-19 pandemic. 

Using a management report format, students should: 

1. Identify the full range of impacts and the issues raised by the COVID-19 

virus pandemic on the global hospitality industry with specific reference to a single hospitality organisation of your choice(*see note below re coverage). 

2. The relevant timescale of your coverage is from the start of the crisis until the submission date. 

3. With reference to the appropriate literature on crisis management, critically evaluate your chosen organisation’s response to the crisis: -

• What did they do? Identify their strategic and tactical responses. 

• What have they done well? 

• What should they have done/could they have done better?

4. Finally, what lessons might be learned here? Provide explicit recommendations on how your chosen organisation might more effectively respond to a future crisis. 

5. Word limit: 3,000 excluding appendices. 

6. A special folder with further guidelines/advice and resources on both report writing and crisis management will be added to the module’s Moodle page as an additional resource 

Coverage

A potential variation here, rather than looking at a single organisation, might be to look at a range of organisations within the same sector e.g.: 

• fast food; 

• luxury hotels; 

• cruise ships 

• resorts etc. 

Here, under this variant, you would explore how your chosen sub-sector have reacted to the Covid-19 crisis and the extent to which they have observed best practice in respect of the crisis management theory/guidelines. 

So, it is the same assessment but with options to use a wider range of organisation examples. You should make it clear in your TERMS OF REFERENCE what your coverage is: a single organisation or a specific hospitality sub-sector. Depending on the information available to you this option of looking at a sub-sector might work better for you. 

Assessment Criteria: 

You will be assessed on the extent to which you successfully address the following (weightings in brackets): 

1. Identification of the full range of impacts and issues associated with crisis (25%); 

2. Critical evaluation (through the use of appropriate crisis management literature) of the selected organisation’s responses to crisis (40%); 

3. Conclusion and recommendations (20%); 

4. Effective use of management report format and APA 6th referencing

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