TSM221: Policy and Planning in Tourism and Leisure - Marketing Assignment

Internal Code: MAS5139

Policy and Planning in Tourism and Leisure

TASK- 1. Context framing TEQ 2020 strategic marketing plan and TEQ 2015-2019 strategic plan 2. Main approaches taken by the state Strategic Plan and Strategic Marketing Plan 3. Outcomes that the state strategic plan aims to achieve 4. Themes, issues and principles identified by the state level plans/strategies 5. Aspects of the two state strategies which are relevant to the regional tourism plan 6. Obligations/actions that the RTO must undertake resulting from the state plan/policy 7. Responses of the RTO to the state policy/plan 8. Challenges, opportunities, limitations that the state plan provides for the RTO 9. Timelines at state, regional and national levels for plans/polices to become actions 10. Improvements on plans at all levels or conflicts between plans at any level 11. Compare and link the regional, state and national tourism strategies 12. Recent responses by the RTO to the national policy/plan 13. Effect of GFC on national, state and regional levels of P&P and Destination Management 14. Effects of CC and Kyoto/Copenhagen/Rio agreements on tourism P&P and practice at all levels