Highlights
Learning Outcomes
This assessment addresses the following Subject Learning
Outcomes:
A) Explain and apply the appropriate use of specialized tourism sector destination knowledge.
B) Identify and describe contemporary trends for emerging travel and tourism products and markets.
Context
The aim of this assessment is for you to demonstrate your understanding of, and ability to identify, travel trends and apply specialised tourism knowledge to select and recommend the most suitable travel product for a customer, as required by tourism professionals.
This assessment will provide you with the opportunity to develop your presentation skills and teamwork ability, which is a fundamental component of a successful career in the travel and tourism industry. In addition, you will develop your academic writing skills with an expectation that you will express your responses in a rational and logical manner.
Case Study
You should logically structure your 1600 (+/- 10%) word group Case study to help your readers follow your thinking. Clarity in writing is helped with the use of headings, such as ‘Contents’, ‘Introduction’, ‘Discussion’ and ‘Conclusion’. Detailed, supporting information such as tables, graphs, pictures, etc., should be placed in an appendix, where they will not be included in the word count. For example::
1. Title page
2. Table of Contents
3. Introduction (200 words approximately)
• outline the topic
• key points that will be covered regarding travel products and the industry trend identified
4. Main Body (1200 words approximately)
This section should provide information regarding the research you undertook:
• Travel products available for your customer scenario
• Recommendations made to the customer
• Travel trends occurring within the scenario
• Potential future impacts of this trend
5. Conclusion (200 words approximately)
The conclusion should summarise the case study and how trends are influencing customers’ travel choices within the travel and tourism industry.
6. References
7. Appendices where applicable
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