Highlights
Context
This assessment explores the evolution of a chosen sector within the tourism industry with particular focus on the identification and impact of a contemporary trend on the specific sector. This individual essay has been prescribed to appraise your ability to academically research and discuss major trends that will impact the travel and tourism industries and the evolution of the affected sector. You will be expected to not just look at the positive impact of this trend, but also to identify any concerns and criticism regarding its growing utilisation.
This assessment will help to prepare you to assess the viability of trends for their application value within a professional work environment. It will also help you to maintain currency in the increasingly changing hospitality and tourism industries
Instructions
In this assessment, you are required to complete the following:
1. Identify a trend that is has impacted the travel and tourism industry. Conduct research into the trend to expand your knowledge on the trend and the impact it has made, or expected to make. Please be sure to include:
• A brief examination of key factors driving global trends within the travel and tourism industry in general.
• A brief timeline of your chosen trend including key dates and stakeholders involved.
• A brief description of how your chosen trend is currently impacting the travel and tourism industry, identifying a minimum of three (3) context specific examples.
• Investigate and providing well-considered and plausible predictions of your chosen trend, for future impact.
• Identify and examine at least three (3) criticisms or concerns your chosen trend has for the travel and tourism industry. Please assess whether or not these concerns are valid and why?
2. Identify the sector, or sectors of the travel and tourism industry that your chosen trend is causing the most impact to and explain the evolution of this sector, including significant changes over the last century that may have led to this trend. For example the cruise sector and advancements to ship facilities.
How to prepare for this assessment
1. Review Module 6 and select a trend that has, or is expected to have, a significant impact on the travel and tourism industry
2. Review Modules 1-5 and identify the travel and tourism sector/s where the selected trend is causing an impact
3. Research the evolution of the impacted sector to understand how it has changed over time and influences that caused this trend
4. Read, watch or listen to all learning resources related to the selected trend and conduct further research to develop additional knowledge on the trend.
5. Research should include a broad range of sources and include academic sources, government or industry bodies and professional industry media organisations.
Suggested Format:
You will then need to present your findings in essay format (please see the academic writing guide for the Essay Writing Style Guide that must be followed. You should logically structure your 1600 (+/- 10%) word essay to help your readers follow your thinking. For example:
1. Cover Page
2. Introduction (100 words approximately)
o The introduction should outline the topic of the essay including key points that will be covered based on knowledge you have learned about the tourism industry and contemporary trends that have influenced the specific sector.
3. Body (1400 words approximately)
o This section is your response to the requirements included in the instructions. Your responses must demonstrate an application of knowledge and skills learnt from Modules 1-6. Each response should be presented with:
• Consistent and appropriate formatting
• Appropriate use of terminology and clear academic language
4. Conclusion (100 words approximately)
o The conclusion should summarise your overall insights into the chosen tourism sector based on your responses to the instruction requirements.
Submission Instructions
Please submit your Essay in Assessment 3 submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades on completion of your semester.
Before submission, please remember to
1. Check your originality by uploading your essay to Safe Assign on Blackboard. Your results should be less than 20%.
2. Any detection of plagiarism will indicate academic misconduct and will be addressed as per the Academic Integrity Policy.
3. Make significant references to the subject material and substantial wider reading. A minimum two (2) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
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