Assignment Task
Tutorial-Report Preparation-Section 1
Executive Summary
- Complete this section when you finish your entire report
- This is an overall summary of what you have done in the report
- Outline the key findings of your analysis and present the key Recommendations raised.
Tutorial-Report Preparation- Section 2
- Take some time out and read the Assignment –report requirements
- Think/decide about the company you would like to write the report ! Do some desktop research
- Understand the requirements
- Read section-wise requirements
- Give some time in reading the sample (one from two available sample)
- Relate the assignment –report requirements and the in the sample that how the section-wise contents had been presented .
- Read step by step for example today you will focus on Section 2-Introduction
- Develop a good outline for your report section 2-introduction\Explain it current competitive position I terms of its sales/revenue etc in relation to its main rivals
- Discuss which Market/region your report is focused for this company
- Briefly discuss the history of the company and its brand
- Write briefly which company you are writing a report and why
Tutorial-Report Preparation-Section 3
- The company and its introduction for section 2 is clear and you already have the outline for this section.
- Now start for section 3 of the report
- Read section-wise requirements particularly for section 3 in the assignment brief
- Give some time in reading the sample (one from two available sample)
- Relate the assignment –report requirements and the in the sample that how the section 3 contents had been presented .
- Analyze internal assessment: SWOT, value chain and VRIO Model .
- Analyze external environment: Use PESTEL, Porter five forces model and one competitor analysis (perceptual mapping or BOS canvas)
- Discuss briefly the strategic position by using Porters’ generic strategies
Tutorial-Report Preparation-Section 4
- The company and its introduction for section 2 and strategic position –section 3 is clear and you already have the outline for this section.
- Now start for section 4 of the report
- Read section wise requirements particular for section 4 in the assignment brief
- Give some time in reading the sample (one from two available sample)
- Relate the assignment –report requirements and the in the sample that how the section 4 contents had been presented .
- Read step by step for example today you will focus on Section
- Develop a good outline for your report section -4 Critical evaluation of success and failures using strategic management theories
- Discuss these gaps (few that is most relevant) clearly that causes the success and /or failure (both) to the business.
- This can be done by a good gap analysis to figure out the problems /issues in sales/marketing product /SCM/HR etc. with relation to its main competitors (you used BOS canvas or perceptual mapping)- did you find a gap? In your PESTEL/SWOT/VRIO (models you used ) where you think that the company done wrong/unable to exploit opp/avoid threats or its internal capabilities ? (again look for factors hat may cause the success/failure of the business.
- Discuss briefly the performance of the organization and any problems faced by the company
- Use Finance performance table for at least last three year 2020-2022
Tutorial-Report Preparation-Section 5
Recommendations
- Analyze the current strategies the firm had adopted related to its current strategic position based on your VRIO-value chain, porter competitive identified related
- Supply chain
- Sales/Marketing
- Production/design
- Distribution
- Internal presence/strategies
- Greener/environmental
- Etc
- based on the above critical evaluation of exiting strategies and also the gap identified (section 3 & 4)
- Develop recommendation by adopting corporate/competitive/operational by using
- Ansoff Model and describe the options for the company to move forward.
- Discuss in what ways your suggested strategies should be implement without many challenges by adopting any of the Models you used in your study for example how PESTEL?SWOT or VRIO/Value chain etc may help you to decide in implementing any of the strategies based on ANSOFF Model for sustainable competitive advantage
Conclusion –Section 6
Synthesize the main findings of the report
References, Style and Presentation-Section 7
- Good indicators of a quality response will include:
- The report is written to a high standard of professional English, with no errors of spelling, grammar or punctuation.
- The language used is appropriate to a formal business report.
The report is word-processed to a professional standard, with clear headings and page numbers. The layout is clear and easy to read.
- All references must follow Harvard referencing conventions and a reference list should be included at the end of your report
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