Two Marketing Analysis Models - Global Marketing Capability - Marketing Assessment Answer

Marketing Assessment Task

Purpose: To develop an action plan that positions yourself, as having capability and skills to harness opportunities associated with global marketing challenges. Deeply reflect, analyse and design (and/or illuminate) a personal plan that demonstrates your insight and capability to convince others that you are globally ready to engage in marketing within a global context, including working effectively within a diverse team on marketing challenges with an international context.

Q1)
Reflect upon your learning experience and reveal the challenges both positive and negative that you encountered throughout this course. For example, you may have been apprehensive about embracing new theories and experienced personal frustration yet feel empowered having learned to use the theories effectively. It is important to express openly, candidly and honestly your experiences, as your evaluation rubric has a weighting towards depth and openness, rather than merely painting a superficial objective analysis of your experience.

Q2)
Choose two marketing analysis models to bring a fresh perspective and unique insight to : their purpose, use, limitations and value to marketing managers. Make sure to use examples. (either from your assessments, or new examples)

• Supply examples from your Marketing Plan of how you employed both models (what, where, why, how)

o What was the purpose of the model?
o Where in the plan it was used? How did each model contribute to your insight?
o Why this concept/tool appeals to you, moving into a marketing career?

Demonstrate what you have learned, by presenting examples of some of the important takeaways you feel most connected to or what you perceive will be useful for you to employ.

Q3)
Evaluate and present your Personal Brand
a) Evaluate your personality
b) Develop & present your personal brand
c) Discuss and apply strategic tools to your personal brand and career prospects – include SWOT, ideation

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