Types of Marketing Strategies your Organisation Adopts - Management Assignment Help

Assignment Task :

MANAGING MARKETING

Learning outcomes

1.  Develop a better understanding of your organisation’s customers and role of learner in achieving customer satisfaction

2.  Identify and describe the types of marketing strategies your organisation adopts

3.   Identify the sources of your organisation’s competitiveness and role of learner in achieving this

4. Identify the nature of internal and external relationships that given organisation has and how they can be managed to ensure customer satisfaction and loyalty

5.   Organise and apply information to develop a marketing audit.

Task

Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data you collected to support your argument.

(a) What is the Segmentation Targeting and Positioning (STP) strategy of each product as evidenced by the marketing mix elements?

(b) What is the value proposition of each product as evidenced by their Marketing Communications?

(c) What are the Points of Parity (PoPs) and which are the Points of Difference (PoDs) of these products?

(d) Which one of the two products would you choose if you were to buy a mobile phone now and these were the only two available options? Critically evaluate the two products focusing on customer perceived value and the key features for the product you would choose for yourself? Which are the two most salient features for you?

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