Highlights
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
2. Explain the interaction between key phases of design thinking and the impacts of that interaction on business practice.
4. Identify and communicate opportunities to solve real-world business problems using design-thinking approaches.
5. Apply design thinking practices and approache
ASSIGNMENT INFORMATION
This assignment requires you to respond with a sound argument for or against the following statement using real examples as evidence. Ideally, you should provide examples/cases from two or more countries.
“Design thinking is only for creative types and is a waste of time for most business units. We all know that in the end, budgets are pre-set and organisations only care about the bottom line. That’s how you survive in modern business.”
This assignment will test your ability to persuade readers to understand and support an argument. However, it is not about being right. Whichever stance you take on the statement, ensure you include evidence to support your argument.
This is a research assignment so focus on using research and references from your previous studies to build and support your position. You are encouraged to use the University Library online catalogue to access suitable material. If you need assistance with accessing the library resources, please contact the University Library, your academic, or the BA Support Team.
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