UC9950: Critical Analysis of a Service Firm Report Writing - Management Assignment Help

Assignment Task:

Task:

LEARNING OUTCOMES On successful completion of this assessment, students will be able to:

1. Effectively communicate and evaluate the various levels of a service product and the factors that differentiate a service from a good;

2. Evaluate and communicate the key differences in the marketing mix for services.

GRADUATE ATTRIBUTES

• 1. UC graduates are professional - communicate effectively

• 1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload

• 1. UC graduates are professional - employ up-to-date and relevant knowledge and skills

• 1. UC graduates are professional - take pride in their professional and personal integrity

• 1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems

• 3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas

• 3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development. BRIEF In a 2,000-word report, critically analyse the service encounter of a current service firm. UC9950,

MARKETING OF SERVICES Assignment 1, Critical Analysis of a Service Firm ASSIGNMENT INFORMATION For this assignment, you will prepare a marketing service report critiquing a service encounter for an organisation which offer services. Select an ‘service firm’ that is currently offering services such as customer service, knowledge design, hospitality, information technology, media, entertainment, healthcare, sports, finance, professional services, design, ecommerce, etc. For your report, you will critique the service encounter that the organisation provided. Consider the following topics to guide your report:

1. Introduction

2. Provide a brief description of the organisation you selected and the service it provides.

3. Identify the factors that differentiate the selected service from other goods and competitors.

4. Critique the Components of Service

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