Uganda Breweries Limited A Case Study in Sustainability and Corporate Social Responsibility - Management Assignment Help

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We wrote this case study on Uganda Breweries Limited (UBL) for use in our courses that contain the concept of Corporate Social Responsibility (CSR). UBL offers a different look at CSR and the idea of sustainability. UBL has taken a proactive approach to sustainability and blends it with CSR in unique ways. It also employs an innovative system to conduct brewing operations as well as how it chooses to govern itself and apply concepts of social responsibility. We believe there are key lessons to be taken from this study especially in the areas of supporting a local supply chain and labor force. It provides a model for parent organizations seeking to provide local sustainability while managing at a global level. Keywords: Uganda breweries limited motto, corporate social responsibility, celebrating life everyday everywhere Introduction In early 2015 we received a grant from the University of Wisconsin-Whitewater to research water consumption in the manufacturing sector, and the effect of regional regulation, or the lack thereof, on water pollution abatement in an international environment, to-wit: Lake Victoria in Eastern Africa. One of the companies we identified to look at regarding water usage was UBL. In December 2015 we traveled to Uganda and observed operations at the brewery in January 2016. Additionally we corresponded with their Director of Supply, Shane Healy, with follow up questions. This manuscript is a summary of our observations and intended to give a unique perspective on sustainability for students. The practices employed by UBL as well as its approach to CSR contrast with many American corporations and serve as different type of model upon which to discuss these topics. Case Background Uganda Breweries Limited (UBL), a subsidiary of East African Breweries Limited (EABL), had its inception in 1946, EABL having been formed in 1922 in Kenya. Feasibility studies indicated the viability of a Uganda-based brewery in the vicinity of Kampala, near a source of an abundant and steady supply of water: Lake Victoria. Based on water sample tests at Makarere College (now Makarere University), it was determined that Luzira, near Poet Bell, met the requirements of the brewing process. Thus, Uganda Breweries Limited was established in 1946, with the first finished product coming off the production line in 1950. The plant has a total brewing capacity of 1,000,000 hectoliters per year (equivalent of 852,168 US barrels). The company is prepared to grow its brewing capacity as market demand increases and currently employs about 300 people. However, the brewery also influences employment for thousands of additional people in its widely disbursed supply International Journal of Global Business, 12(2), 1-12, December 2019 2 chain as well as its distribution chain. UBL‘s impact on the economy is far-reaching: over 17,000 farmers contract with UBL to supply it with grain, including sorghum and barley. Approximately 22,000 people are involved in the combined supply and distribution value chains ("Our Ambition", n.d.). UBL also enumerates the following values ("Values", n.d.):

 We are passionate about consumers.

 We value each other.

We give ourselves and each other the freedom to succeed.

 We strive to be the best. It is worth noting the expansion on the fourth point: “We behave responsibly with the highest standards of integrity and social responsibility.”

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