UGB371 - Managing and Leading Change

Assignment Task

Part A 

In your management teams, you are required to complete a presentation on the analysis of the enclosed organisational case study - Twitter. This is primarily a formative assessment support process to help you with Part B. This will be presented in front of a panel of lecturers.

Part B

You are required to write a report that analyses and evaluates the application of contemporary change management practice and its relevance to the case study organisation - Twitter (you may collect more information online to support your analysis). You should also make robust recommendations to improve how change management is approached within the organisation, and this should be supported by an action plan. In producing the report, you should ensure you have:

1. Analysed i.e., compared and contrasted the organisations approach against a range of models and frameworks covered within the module.

2. Based on your analysis, identify the strengths and weaknesses within the organisation related to its approach to managing and leading change (including the human aspects e.g. creating readiness and overcoming resistance).

3. Made recommendations, identifying what the organisation needs to do to improve its practice, this should be supported by an action plan that clearly articulates the short-, medium- and long-term actions needed to enhance the organisation's approach to managing and leading change.

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