UGB372: Marketing in a Digital World-Report Writing - Management Assignment Help

Assignment Task

LEARNING OUTCOMES ASSESSED:

Upon successful completion of this module, students will have demonstrated:

Knowledge

1. Critical understanding of transformations in marketing practices and thinking that are occurring in response to changes in the technological and social environments.

2. Critical understanding of the need for an integrative approach in strategic marketing.

3. Critical evaluation of the challenges faced by marketers in the digital era.

Skills

4. Analytical and critical thinking

Your Task

Select a global restaurant that currently provides dine-in and online ordering and deliveries to their customers of your choice. This brand must operate at national and/or international level and must have a presence in the Asia Pacific.

Thoroughly research your chosen restaurant and the marketing environment, within which it operates, to:

• Critically evaluate the challenges faced by those responsible for marketing the restaurant in the digital era (50% weighting).

• Critically evaluate the transformations in their marketing practices and thinking that are occurring in response to changes in the technological and social environments and whether they are adopting an integrative approach (50% weighting).

Your work should be underpinned with theory and illustrated with evidence from a range of recent, credible academic and practitioner sources.

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