Understand Marketing and Marketing Capabilities - Management Assignment Help

Assignment Task

Learning outcomes

Knowledge (understanding)

1. critically evaluate traditional and modern marketing literature, given the advent of many new marketing challenges and approaches used in modern organisations

2. understand marketing and its links to operations from the perspective of new technology

3. understand the dilemmas that emerge from connections between operations management and marketing

4. know the legal and financial governance structure supporting ethical and professional selling to customers and how it results in financial performance (both how it is internally and externally reported).

Skills (competences)

1. develop marketing capabilities in self and in peers

2. explore how professional behaviours are relevant to collaborating with customers and internal operations staff dealing with customers; practise exhibiting and refining these

3. create relationships with customers that value diversity and cultural inclusion

4. demonstrate self-direction, connecting own role and that of others to the financial value customers bring.

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