Highlights
Task
Abstract Design Thinking is a design methodology that provides a solution-based approach to solving problems and is viewed as both an ideology and a process, concerned with solving complex wicked problems in a highly user-centric way. Wicked problems are social or cultural problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems requires a deep understanding of the users involved, and an innovative approach provided by methods such as Design Thinking. Design Thinking focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields—including architecture, engineering and business. The Assignment Task You are required to write an essay. This must demonstrate your understanding of the Design Thinking methodology and make reference to the principles of Human-centred Design. In addition, you need to recognise that a variety of problem-solving processes exist, identify these making reference to the number of steps/stages, present the value of the individual steps and how these might differ from other models. Furthermore, globally many companies are embracing Design Thinking as a part of their innovation strategy. You are required to identify two (2) of these companies and highlight how, why and where they implemented Design Thinking. What challenge(s) they needed to solve. For example, was it related to products, services, communications or social impact? You need to bring attention to the resulting innovation that occurred by undertaking in depth academic research providing details on the features, advantages and benefits derived from the innovation leading to the particular company gaining a competitive advantage.
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