MKT304: Understanding of Some of the Important Strategic Marketing Concepts - Strategic Marketing Assessment Answer

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Subject Code: MKT304 Internal Code: 1AFHCI

Strategic Marketing Assessment Answer

TASK This is an individual assessment that will allow you to exhibit your understanding of some of the important strategic marketing concepts. For this assessment, you are to follow the steps below. You then will be required to create a 7-minute video presentation and upload on your portal along with your slide deck supported by your narrative in the notes section. 1. Choose one of the following brands. a. LG b. Google c. Tesla d. HSBC e. Telstra 2. Discuss your rationale for choosing this specific brand. 3. Discuss Brand equity of your chosen brand. 4. Give an example of 3 different touch points for your chosen brand. 5. One Brand channel/opportunity. 6. Your analysis of chosen brand’s Archetype. 7. Future brand strategy for your chosen brand. 8. How the organization is currently protecting their brand.
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