Understanding of Theoretical Perspectives of Contemporary People Management, Marketing - Management Assignment Help

Assignment Task:

Task:

Overview
Assessment 2 is intended as a means for students to demonstrate their understanding of theoretical perspectives of contemporary people management, marketing, and financial management practices in creating value. Through an analysis of organisational business cases, students are expected to address processes and practices that relate to value creation and how these are influenced by organisational structures, business models and key functions.
Details
Based on your analysis of the business case material presented in week 2, discuss and contrast the Business model of each organisation using the Business model canvas as a framework.
Then consider the value proposition of each organisation and explain how key elements of the business model enable creation, delivery and extraction of value.
Focusing on key organisational functions, examine how people management, marketing management and financial management support the delivery of the value proposition.
Identify these organisations’ internal and external stakeholders and discuss how the value propositions relate to each of them.
Finally, argue how the organisational structure helps in facilitating value delivery.
Use relevant management and organisational theory to support your discussion.
Submission requirements
– Assessments must be submitted online before midnight Friday 13th November, end of Week 8.
– The document with coversheet should be uploaded into Turnitin.
– A penalty of 10% per day shall apply to late submissions.
– Refer to the link in Learning Resources to ’E-Resources page for Management’ for independently sourced references.
Please refer to marking criteria provided in the learning guide.
The recommended structure
Introduction (5-10% of word count = 100-200 words)
[Business Model Canvas of org. 1] – image (brief analysis) – see an example of Netflix’s Business Model Canvas from week 6 lecture slides (or below). This responds to the following requirement:
– Based on your analysis of the business case material presented in week 2, discuss and contrast the Business model of each organisation using the Business model canvas as a framework.

You can use the blank template above to identify all elements of org. 1.
Then consider the value proposition of each organisation and explain how key elements of the business model enable creation, delivery and extraction of value. This requires you to discuss the key elements (8) on how they support the creation, delivery and extraction of org.1’s value propositions – similar to what we discussed in class (the sample case – Netflix).
Then start discussing org. 2 by following the same sequence as org. 1 above.
Next:

• Focusing on key organisational functions, examine how current people management, marketing management and financial management support the delivery of the value proposition. You are not required to have a specific heading here, discussing in paragraphs is okay. You will need to examine how people management, marketing or marketing management and financial management practices (and/or their interactions) support the org.1’s value propositions.
• Focusing on key organisational functions, examine how people management, marketing management and financial management support the delivery of the value proposition You are not required to have a specific heading here, discussing in paragraphs is okay. You will need to examine how people management, marketing or marketing management and financial management practices (and/or their interactions) support the org.2’s value propositions.
• Finally, discuss how the organisational structure helps in facilitating this delivery (the delivery of value propositions). Orgs. 1 & 2
• <<
• Based on your analysis of the business case material presented in week 2, discuss and contrast the Business model of each organisation using the Business model canvas as a framework. Org. 1 (Please also refer to the suggestions above regarding how to respond to this point.)
• Then consider the value proposition of each organisation and explain how key elements of the business model enable creation, delivery and extraction of value. Org. 1 (Please also refer to the suggestions above regarding how to respond to this point.)
• Based on your analysis of the business case material presented in week 2, discuss and contrast the Business model of each organisation using the Business model canvas as a framework. Org. 2 (Please also refer to the suggestions above regarding how to respond to this point.)
• Then consider the value proposition of each organisation and explain how key elements of the business model enable creation, delivery and extraction of value. Org. 2 – (Please also refer to the suggestions above regarding how to respond to this point.)
• Focusing on key organisational functions, examine how people management, marketing management and financial management support the delivery of the value proposition. Orgs. 1& 2 – discuss these together (compare and contrast). Please also refer to the suggestions above regarding how to respond to this point.)
• Finally, discuss how the organisational structure helps in facilitating this delivery. Orgs. 1& 2 – discuss these together (compare and contrast). Please also refer to the suggestions above regarding how to respond to this point.)>>>
• Conclusion (5-10% of word count = 100-200 words)

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