Understanding your Consumers and Competitors to Identify Opportunities - Management Assignment Help

Assignment Task

Task

The client company that I have been assigned to is Bonds and the target market that we are targeting is Australian Families with young children.
By defining our customer profile, I will be able to understand my customers and can identify their needs.
 

Customer Profile:
Working Parents and they have one children of the age 3 months; the mother is working from home while the father goes out for work.
 

Geographic

•  Sydney, Australia
•  Location- Suburbs
•  Travel- The father travels by car to his workplace.

Both the parents place perfection at work and in their home. As the mother is working from home, she’s at home taking care of the children plus completing her work. Meanwhile they both want to finish their work and then spend their time with their children by playing, talking with them.
There main aim is to take good care of their children including their family, at home.

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