Unisex Organic Beauty Products- Management Assignment Help

Assignment Task

Introduction

You decide to start your own small business in the centre of the City Capital (BUSY, LUXURIOUS AREA). The business will be online and have a brick-and-mortar presence. You will not be embarking on this business alone, you have a business partner, who will fund the seed money for your business and will exert his/her influence in business networking and establish supplier and distribution networks. Most of the decisions related to the business operations will be under your care, including the all-important marketing decisions. Your business partner and you have done extensive research (including secondary and primary) to determine a gap in the market. The focus of the business would be:

 TASK

Write a business-focused REPORT on the above product.

In your marketing report you must include the following:

• Introduction

• Choice of product – stipulate the product category the business will focus on.

• Branding – create an attractive brand name for your business in line with the product category that you have decided on. Specify the colours, typography, jingle, and slogan for your business and justify these choices using marketing theory and models.

• Competitor analysis – 3 main competitors (direct and indirect) with their strengths and weaknesses.

• Segmentation – state the segmentation bases used underpinned by theory and models.

• Targeting - specify the target market and targeting strategy underpinned by theory and models.

• Positioning – craft a positioning statement for your business using generic strategies and a perceptual map. Underpin your choices with theory and models.

• USP – Specify the Unique Selling Proposition for the business.

• Marketing mix – Develop a marketing mix for the product category sold by the business. This must include 4 elements of the marketing mix, namely Product, Price, Place, and Promotion. Underpin your choices using theories and models. All these choices must align with the positioning adopted by the business.

• Conclusion - State how the promotions element of your marketing mix will be measured.

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