Highlights
Objectives
1. Increase the number of total monthly website sessions (monthly average) by minimum of 20% (1062 visits) per month by December 2021 utilising paid advertising channels (Google Ads, Instagram/Facebook paid, retargeting).
2. Grow repeat customer sales by minimum of 10% monthly (monthly average X%) by December 2021 by implementing monthly email marketing campaigns (include promotions to rebook)
3. Increase social media followers by 10% by launch three promotional campaigns each running for 1 month starting May and running bi monthly.
4. Launch website blog and publish 2 SEO-optimized blog posts per month for the next 12 months to increase organic traffic by 10% and online presence
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