Using the SMART Methodology (Specific, Measurable, Actionable, Realistic, Timely) - Management Assignment Help

Assignment Task:

Task:

TASK ONE: Using the SMART methodology (Specific, Measurable, Actionable, Realistic, Timely) clearly define the below objectives.
 Objectives
1. Increase the number of total monthly website sessions (monthly average) by minimum of 20% (1062 visits) per month by December 2021 utilising paid advertising channels (Google Ads, Instagram/Facebook paid, retargeting).
2. Grow repeat customer sales by minimum of 10% monthly (monthly average X%) by December 2021 by implementing monthly email marketing campaigns (include promotions to rebook)
3. Increase social media followers by 10% by launch three promotional campaigns each running for 1 month starting May and running bi monthly.
4. Launch website blog and publish 2 SEO-optimized blog posts per month for the next 12 months to increase organic traffic by 10% and online presence .

TASK TWO: Describe how your channels will achieve your objectives. Demonstrate an Integrated Marketing Communications approach. Demonstrate appropriate tactical use of the channels.

•  Industry: Hairdressing
•  Word Count: 1000 (200 per channel)
•  Channels: PPC (Google Ad), Social Media (Instagram & Facebook), Website, Email Marketing

Demonstrate an Integrated Marketing Communications (IMC) approach  Integrated Marketing Communications is the planning and execution of various types of advertising formats using promotions across different digital and traditional, if appropriate, channels. The goal is to achieve your defined communication objectives, support a single position within the market, deliver a consistent brand experience, and build a relationship with the audience. Ideally the channels should work together so the combined outcome is greater than the sum of its parts, that is, PPC works better when combined with digital display and so on.

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