Valentinos Case Study - Business Modeling for Valentinos - Accounting and Finance Assignment Help

Assignment Task:

Tasks:
 
These all relate to the description of Valentinos given below. This description should not be regarded as complete but can be regarded as accurate (in other words you can expand upon it but your answer should not contradict it). You may want to investigate similar dating agency websites for ideas! Please note that there are no absolutely definitive (or correct) answers to these. You will be assessed on your ability to present the requirements in a clear and logical manner, the way you have addressed the description of the system provided, and the quality of your discussion of the issues arising.
 
1. Business Modeling for Valentinos: Mission Statement, Business Realisation plan using a Balanced Business Scorecard, SWOT analysis, PESTLE Analysis and Porters 5 Forces Analysis.
Define the Mission Statement and Business Realisation plan using a Balanced Business Scorecard. Also Perform a SWOT analysis, PESTLE analysis and Porters 5 forces analysis of Valentinos.
 
2. Develop various Project Initiation Products.
You should identify an IS/IT project that Valentinos need. Develop a Project Vision statement, a Scope diagram, cost-benefit analysis and a profit-loss analysis for 3 years. 

3. Produce a Requirements Catalogue.
This should take the following form: 
A list of at least 10 summary functional requirements, each characterised by a name, a short description, and a priority. Produce a list of 5 non-functional requirements, each including a 50 –100 words description. 
Two of these functional requirements should be expanded in more detail to give a full description of the requirement and include any associated non-functional requirements such as those associated with performance, usability, and security. For an example of how this can be done see course notes –but other formats are acceptable.
 
4. Produce a Use Case model of the required system. 
Produce a Use Case Diagram (use UML standards) and a detailed description of a Use Case of your choosing (use the standard provided by Cockburn in the notes or any other recognised standard - quote the source you used). In one A4 page describe any decisions you have made in producing your use case models: what to include or exclude, any areas requiring further definition, any assumptions made, and how it relates to the requirements you have defined in part 3.
 
5. Produce a Class Model of the required system.
Class Model – follow UML standards. For each class include attributes (full set) and operations (samples only) for each association include a name and a multiplicity and any other constraints. In a further A4 page describe any decisions you have made in producing your model: what to include or exclude, a discussion of alternative ways of modelling that you rejected, any clarification of your model, any areas requiring further definition, any assumptions made, and how it relates to the requirements you have defined in part 3.

6. Consider the soft, human stakeholder aspects of this project. 
– What factors could affect its acceptance by the users and the ability to achieve its business benefits? Use a rich picture (one A4 page) to describe the potential problem situation arising from the implementation, provide a two-page explanation of this considering stakeholder attitudes and change management. Discuss how the problems you have identified might be avoided or overcome.
 
7.a) Critically explain the benefits of using the Zachman Framework.
b) Draw the Zachman Framework and populate it with the appropriate content from the Valentino Case Study.
Demonstrate your understanding of the Zachman framework by populating this grid with some Dating Agency type development objects. Critically explain, with references, the benefits of modelling the Enterprise Architecture for this case study.

Valentinos CASE STUDY:

The following information was gained from an interview with Rudolfo, MD of Valentinos, a highly successful “Personal Introductions Agency”. Although they have been very successful and have made a major investment on the Internet they are becoming increasingly worried about their market share and continuing profitability. They have asked you to advise them on their strategy and how they might further use technology. Their current technology was at the cutting edge 10 years ago but a lack of recent investment in this area is beginning to worry about their senior management.
 
There has always been a need for matchmakers throughout history, in all levels of society - Valentinos has successfully filled this role since 1976. There are over eight million single men and women in the UK between the ages of 18 and 64, so it might be thought easy to meet someone special. However, people usually only meet at work or within the confines of their social circle and even though they may have an interesting job and busy social life, the perfect partner could still be difficult to find.
 
The quality and integrity of the introduction agency are very important. How established they are, how they will respect privacy and how they will provide value for money. In terms of cost, service and the number of people you can meet, Valentinos claim to provide the best value for money at £150 for one year's membership. Carefully selected by Valentinos, these people will already have many things in common. Whether clients are looking for friendship, love, marriage, or just want to get out and meet new people, Valentinos will help start off on the right track.

Most of their new applications come from advertising, which is one of their major outgoings. They advertise in newspapers, magazines and on public transport. 
Valentinos have over twenty telephone lines and much-qualified personnel and are always ready to talk to clients and offer advice. The Valentinos system has been developed over the years to provide a comprehensive and efficient service. They operate by telephone and post and increasingly by e-mail.

Valentino's unique combination of modern technology coupled with the personal touch has made them the world's leading and most popular agency of its kind. The Valentinos service is, of course, completely confidential. They apply the strict rules of the Data Protection Act, so a name will never appear on another company's mailing list. They take great pride in their reputation.

Clients can request as many introductions as required and, for reference, on each provides a copy of the information held about them. Without charge, and at any time, clients can change any of their details or requirements to ensure that they get the most compatible matches. Valentinos experienced staff are always available to help and advise in any way they can.
 
If, on any computer list, the client gets fewer than three introductions the next list is without charge. They can ask for just their address, telephone number, or both to be given out, and on each computer run Valentinos will automatically print out the names of the people who have been given their details since the last run. 
 Valentinos is a computerised matching service, which covers the whole of the UK. To become a member, applicants need to complete a comprehensive questionnaire, which they receive in their initial information pack.
 
The questionnaire asks a number of questions about the person and also, about the type of person they wish to meet. They are asked to indicate the areas from which they would like their contacts to come.

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