Highlights
OVERVIEW
An organisation can’t operate effectively when it has trouble attracting, motivating and retaining the people it needs – the top-performing ‘stars’ as well as the solid, everyday reliable performers. To succeed, organisations need employees at every level who are willing to invest their energy, effort and ideas in their work and who identify with the organisation’s vision and values. Most employees, when they join an organisation, sign some sort of job contract that details the hours of work, the pay and other benefits, and the job they are to do. The contract doesn’t say how hard they must work, how much cooperation and effort they must invest in their job, how much they must identify with and feel loyalty towards the organisation or how long they must remain in the job. In short, a job contract gives no guarantees about an employee’s motivation, engagement or retention. The fact is, people choose how hard they work. As the saying goes, ‘Ya gotta wanta’. People can do their jobs with gusto or indifference, with zest or apathy, with passion or lethargy, and the results are poles apart. That’s why at some point every manager has pondered the perennial question: How can I motivate my staff? And there is no one answer; what motivates one person doesn’t necessarily motivate another. And just when everyone is working energetically and well, a valuable employee resigns, taking their experience and knowledge about the job, the people they work with and the organisation with them, and putting the team’s ability to meet its goals at risk. This chapter explains how to motivate, engage and retain today’s demanding employees.
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