Value Chain and Holistic Marketing - Environment and Conducting Research - Environment and Conducting Research - Marketing Assignment Help

Assignment Task

QUESTIONS:

1. Consider Porter’s value chain and the holistic marketing model.  Define the value chain and holistic marketing.  What are the implications for strategic marketing planning?

2. Understanding the marketing environment and conducting marketing research can assist in identifying marketing opportunities.  Is this a true statement? Explain.

3. Ultimately marketing is the art of attracting and keeping profitable customers.  Explain the importance of the environment and conducting marketing research.  

4. Companies are using information about customers to enact precision marketing designed to build strong long-term relationships.  What is CRM?  How do differentiation, customization, and personalizing marketing cultivate consumer relationships?

5. With marketers increasingly adopting more and more refined market segmentation strategies, fueled by the Internet and other customization efforts – some marketing managers claim mass marketing is dead.  Is mass-marketing dead?

6. Marketers have different views on how to position a brand.  Competitive positioning focuses on specific points-of-parity and points-of-difference.  Is this the most effective positioning strategy? Explain.

7. How can a company gain a competitive advantage through differentiation?  Describe a real-world example of a brand/company that illustrates each type of differentiation.

8. The characteristics of a new product affect the rate of adoption.  Identify five characteristics that influence the rate of adoption and describe how each factor will influence the rate of adoption.

9. What can a retailer do (strategically) to make sure customers are totally satisfied after a sale has been completed?  Explain.

10. What is big data and what opportunities and challenges are provided for marketers?

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