Value Proposition and Chain - Market Entry Mode - Management Assignment Help

Assignment Task :

For Assessment 3, each group must provide a written customer pitch of the proposed venture. This must be followed by the development of a set of selection criteria (see section 2 below) that they will use to objectively select the most appropriate country in which to launch the venture. Once this decision has been made, the group must develop a Minimum Viable Product (MVP) that they must present as either an online video (maximum 10 minutes) OR as a physical artefact combined with a face-to-face presentation to tutor (maximum 10 minutes).

Written part

1. Customer Pitch

• Provide a detailed written customer pitch of your proposed venture (use the template provided).

Country Selection Criteria

• Which criteria have you used to decide which country is most suitable for your proposed venture?

• Justify your decisions.

3. Minimum Viable Product (VIDEO PART)

In one sentence only, clearly indicate on the written part of this assessment whether your MVP is an online video (provide URL) or a face-to-face presentation. The latter must be scheduled during week 12’s tutorial sessions. It is each team’s responsibility to inform the tutor by the end of week 11 via email if they want to do a face-to-face presentation during week 12 tutorials.

Your MVP presentation should clearly demonstrate what the solution entails, and also address the following components:

Value Proposition and Value Chain 

Main hypotheses that need to be tested

• Identify your main hypotheses and propose what experiments might be run to validate or invalidate them (IMPORTANT NOTE: testing of hypotheses falls outside the scope of this course and it is not a requirement of this course to run such experiments).

Business Model

• Discuss your current business model for your proposed venture. You may use the BM canvas as an illustration, but it cannot replace a proper description and discussion.

Country Strategy

• Discuss and justify your market entry mode.

• Identify and discuss essential key partners for your venture.

• Elaborate on your strategies for manufacturing, operations, the offering of third-party services, distribution and sales.

Venture Evaluation

Use the opportunity evaluation tables to address:

• The attractiveness of your venture.

• Remaining key assumptions and risks.

• The main information gaps and unvalidated assumptions.

Conclusion

• Summarise what you have achieved to date.

• What are the strengths and weaknesses of your business model?

• What are the next steps?

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