Highlights
The Introduction merely introduces:
The Purpose of the Report: including for whom it is being prepared.
The Scope of the Report: What is being covered and what is not; and the period of time the analysis is in respect of.
The Methodology adopted: Outlining the sources of information used (Primary, Secondary….)
Market Analysis
Acknowledge the problems and challenges of the marketplace you are entering.
Identify to what extent your market is threatened by newly emerging technologies and business approaches.
Your focus should also turn to the local scene, since local markets may or may not follow the greater industry trend.
Recognise the position that your local competitors have taken in the local market; the clientele they serve, the product they produce, the price they expect to charge for their products and services.
Finally, relate your own businesses position to the position of others, reflecting on the maturity and experience of your business competitors.
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