Venus Mobile (Venus) - Business Strategy Assignment

Internal Code: MAS6030

Business Strategy Assignment:

Venus Mobile (Venus) has performed very badly over the last two years and you have been appointed as a strategic advisor to the new Chief Executive Officer (CEO). Your brief from the CEO requires you to recommend a strategy for Venus. You will find the full case study in Appendix A. The new CEO has set out a very clear vision, mission, and values for Venus to help guide your strategic planning: * The vision is of a connected world where every adult on the planet has a mobile phone *The company’s mission is to provide mobile phones to the many, of the few; great functionality at extraordinary prices based on a deep understanding of the global market place and the needs of mobile phone users * Values – respectful of all our stakeholders, dedicated to the interests of our shareholders and transparent in what we do. Question: Write a report for the CEO setting out your analysis of the situation and making strategic recommendations. In addition, you have to create a Stakeholder Summary.