Visitor Experience Management Strategy - Management Assignment Help

Assignment Task

Assessment 3: Visitor Experience Management Strategy: 
Mausoleum of the First Qin Emperor 
Tourist Site: Mausoleum of the First Qin Emperor (UN world heritage site)  Purpose:  
Your ability to identify visitor experience problems at a site, undertake the necessary contextual  research, critically evaluate and design for improved tourist experience and site sustainability are  important skills with a number of applications in the professional field. In this assessment your  focus is an existing cultural or nature-based tourism attraction and its visitor experience. As part  of your skills development you will use the following techniques: 
• Peer-to-peer content analysis 
• Application of theory of best practice in attraction interpretation methods as part  of critical analysis of visitor engagement with the content of the attraction • critical analysis of the online presence of the attraction as a component of marketing, interpretation and preservation 
Designing visitor management and experience in cultural and nature-based attractions requires a  careful balance between ensuring protection of the asset and enabling visitors to maximise their  enjoyment and engagement with what the site has to offer. This task will assist in development  of skills in remote tourism resource auditing to improve visitor experience and protect fragile and  significant assets through case study of some of the most significant tourism sites in the world - those on UNESCO's World Heritage List. 
What you are required to do: 
As a team you have been hired to improve visitor management experience at a designated world  heritage site. Drawing on your own your own desk top research into the site, lesson readings and  content you will design a visitor experience enhancement strategy for a minimum of 3 problems  you identify at the site. Your aim is to build quality visitor engagement with the site while  protecting it from visitor impacts. 
A key aspect of your research will be visitor responses to the site recorded on the social media  site TripAdvisor which will serve as your access point to real-life user experience.
Note that while your research may be conducted in teams, your visitor experience audit will be  written individually. 
Structure: 
The strategy should be presented in report format using the following structure: 1.One page Executive Summary (not included in overall word count) 
An executive summary contains the major findings and outcomes of the strategy in  summary. Remember not to simply describe the site at this point. 
2. Site context
Brief summary of the attraction, why the site is world heritage listed, its integrity and  authenticity, extent and kind of visitation and relevant tourism features of the locality. 
3. Visitor Experience and Management Problem Identification (approx. 1000 words) 
3.1 Identify a minimum of 3 key visitor experience/management problems at your site. These  problems will be identified through TripAdvisor and given context by your understanding of best  practice cultural and nature based management. Write an analysis of why these are critical visitor  experience problems for the sustainable conduct of tourism to your site drawing on the materials  and discussion occurring across the unit for your explanation. 
4. Recommendations  
4.1 Make recommendations for improving the vistor management and experience to the site as  indicated in the problems identified in part 3 above. Your approach should be guided by  academic and industry-relevant theory. 
5. Visitor experience design 
5. 1 Identify a relevant visitor persona through your research on the site. Explain why this  persona is valid for understanding the visitor experience. They need to be indicative of a key  visitor type at your site. 
5.2 Design and describe a new visitor experience for your persona related to your site. The  visitor experience can be consumed before, during or after visitation. Include details such as  pricing (if applicable). Explain how this product meets the needs of your persona audience and  visitor experience challenges for the site identified in parts 3 and 4 above.  
Strategy Format 
• To be written in report format using appropriate headings and a contents page. • Reports are to be in 12 font double spaced.
• Where tables, photos or other illustrative material is used they are to be given a number  and a title (ie. Table 1 Evaluation of online visitor commentary or Figure 3. Signage at  entrance) and referred to throughout the document as table 1, figure 3 etc. 
• Appropriate citation of academic sources is required and a reference list included. Note  that references are not included in the total word count. 
• Submission is uploaded in Moodle. 
• Adherence to assignment writing protocols including signed cover sheet, referencing and  proof reading is expected.  
• A minimum of 6 relevant references are required (industry related and academic).

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