Highlights
You are opening a spa business of your choosing. Before the spa opens you want to secure your vendors for the retail space. You will be showcasing a visual representation of the retail environment you have in mind, a written description of the spa, its philosophy and how the retail space will compliment the spa and its philosophy. Visual Component: For this digital component you are creating a floor plan and interior layout of your spa and retail space. You can create it using any software that you are comfortable with (Powerpoint, Word, any online floor aids such as floorplanner.com) Include realistic dimensions for the space. Consider including the following:
1. Location of the retail space in reference to the rest of the spa (reception desk, rooms, office...)
2. Location of selected merchandise/product positioning
3. Are there windows/rnanequins/displays,
4. Fumiture/plants/interior design components/minimalist space
5. Lighting, seating area, enterance way
6. Product selections Written Component: 12-point, single spaced, 2-3 pages Include works cited page, additional to 2.3 pages Include the names of your group members and the name of your spa Written Component must reference your visual component, it is your supporting document/ written explanation of the spa and retail space Outline the philosophy/mission statement and core values of your spa Provide a description of your retail area
You must consider the following:
1. Types of products: list and describe at least 3 items that you would like to feature
2. products forah:tddwtoesmrtidiset:aniclainpg look like? how much are you selling your
3. Location of the retail environment: how much space does it occupy? is it attached to the spa? where is it in relation to the service rooms? why did you decide on the location? where is the reception desk located?
4. Visual Description of the space: how does the aesthetics compliment the spa and its philosophy? is there a lot of light? is the space colourful or neutral? do you have music playing? how are your products organized and displayed and on what?
5. Who is responsible for selling the products? Who is in charge of sales? What promotions are you offering and when? What commission program are you offering?
6. Location: is your spa in Canada or another country? urban or rural? mountainous area or coastal? be descriptive and creative!
7. Type of spa: destination, day medical... what services do you offer? be detail.
8. Target market: age, location, income bracket...
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