Highlights
Review the following:
“Google.org” and keep detailed notes. You can, and should, scan it multiple times.
All relevant readings from the “Walden MBA Capstone Bibliography.”
Write a polished analysis by responding to the prompts below.
Q-What do you think are the strategic strengths and weaknesses of the institutional set-up between Google and Google.org? If you were a major shareholder in Google, would you continue to support Google’s strategy to both philanthropy and Google.org? Why, or why not? Be specific.
Q-In Exhibit 8 of the case, Megan Smith is promoted to take over the day-to-day management of Google.org. One of the first things she is asked to do is “focus on how Google.org can best achieve its mission.” Imagine for a moment that you are Ms. Smith. What should Google.org do to focus its mission? Why? How? Be specific, and go well beyond simplistic recommendations, such as “hire a consultant” or “do a marketing study.”
Q-Do you think that “good intentions” are enough to sustain Google.org, despite their apparent lack of focus and strategy? How should non-profits be assessed and disciplined, if profit is not the primary feedback mechanism?
In your response, be sure to integrate concepts and quotes from appropriate academic frameworks and best practices in strategic management. You must also integrate at least two resources from the “Walden MBA Capstone Bibliography.”
Your overall response should be approximately 1000 words total, single-spaced.
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