Walmart’s success in different foreign markets - WARWICK BUSINESS SCHOOL - International Business Management

Internal Code: MAS6452

International Business Management:

1. Consider Walmart’s success in different foreign markets that it has entered. Why did Walmart fail to achieve its international expansion objectives in India? Using the frameworks of analysis of globalization, internationalization of firms and culture, discuss the factors that limit Walmart’s growth in international markets. 2. Discuss, how, if at all, Dunning’s OLI framework and other theories of FDI help us to understand the international expansion decisions of emerging market multinationals. 3. Discuss what is an emerging market economy (EME)? Explain, using examples, the potential risks and opportunities that multinational enterprises from UK and US face in EMEs. 4. Discuss with examples the potential risks, but also advantages, associated with expanding internationally through joint venture arrangements. Are these risks and advantages different when setting up IJVs in emerging versus developed host markets? If so, how are they different? 5. Discuss how the choices of MNEs concerning the international strategy and structure are linked, and evaluate the usefulness of the global matrix structure in an international business environment. Use examples to illustrate.