Waste Management Industry - Veolia Management Case Study Assessment Answer

Management Case Study Assessment Task

Case study
The following information is provided by Veolia Australia and New Zealand (Veolia) website
In Australia and New Zealand, we have more than 40 years’ experience in water, waste and energy management. And we are the only integrated environmental solutions provider working across Heavy Industry, Commercial and Municipal sectors. Assume that you have graduated from RMIT University and set up your own business – ASM (Australia Sustainability Management) Consulting - a sustainability consulting firm specialising in the waste management sector. This business is the realisation of your business proposal generated when studying at RMIT after you have successfully completed several sustainability-related courses. Using the proposal, you had won the RMIT Business Medal Award and gave a good impression to one of the industry panel judges from Veolia. Veolia Australia and New Zealand subsequently engaged your consulting service by assigning three independent but related tasks to you. Veolia explicitly expressed that these tasks focus on Veolia’s services offered in Australia and New Zealand. The three tasks are as follows.

Assignment One

Content requirements
The Chief Executive Officer (CEO) of Veolia has noticed an emerging and increasing trend of discussion about sustainability from businesses and some of Veolia’s competitors are adopting various sustainability frameworks and practices. Although Veolia is currently adopting a sustainability framework the CEO feels that there may be a potential advantage for further advancement in sustainability. He has asked you to conduct research and provide a formal business report to him, addressing the following questions.
1. What is sustainability? Is the notion of sustainability relevant to business and accounting? Justify your answer.
2. Is the notion of sustainability relevant to the waste management industry in which Veolia operates? Justify your answer.
3. What are the specific (material) sustainability issues that Veolia is facing? Justify your answer. Further, develop a strategic materiality matrix for Veolia to illustrate your findings.
4. If sustainability is relevant to Veolia, how might Veolia embed sustainability in its operations and corporate activities? Justify your recommendations.

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