Web Development and CMS - Computer Science Assessment Answer

Computer Science Assessment Task

Purpose

Now that you know who your visitors are, you need to consider why they are coming. While some people will simply chance across your website, most will visit for a specific reason.

Your content and design should be influenced by the goals of your users.

To help determine why people are coming to your website, there are two basic categories of questions you can ask:

1. The first attempts to discover the underlying motivations for why visitors come to the site.

2. The second examines the specific goals of the visitors. These are the triggers making them come to the site now.

Key motivations

• Are they looking for general entertainment or do they need to achieve a specific goal?
• If there is a specific goal, is it a personal or professional one?
• Do they see spending time on this activity as essential or a luxury?

Specific goals

• Do they want general information / research (such as background on a topic / company), or are they after something specific (such as a particular fact or information on a product)?
• Are they already familiar with the service or product that you offer or do they need to be introduced to it?
• Are they looking for time sensitive information, such as the latest news or updates on a particular topic?
• Do they want to discover information about a specific product or service to help them decide whether to buy it or not?
• Do they need to contact you?

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