Website Audit and Plan UX Visual Design Assignment

Assignment Task

Audit of Existing Website

Audit of how well the existing website is meeting commercial needs. Identifying the macro conversion and micro conversions of the website. Evaluate key elements such as the UX, navigation, visual design, tone of voice, quality of content, and credibility of the website. 

Customer Journey Map

Visually show the story for a typical new customer persona showing how your chosen website facilitates the sales journey. 

SEO Audit

Search Engine Visibility

In order to check search engine visibility you will need to manually benchmark what position each search engine result sits in.

Always make sure that you have cleared your browsing history. In Google Chrome > Settings > Clear Recent History > Browsing and Download History.

For the search engine visibility part, you can use Ubersuggest or any other free keyword tools – these resources will show you keywords generated and also show keywords by country. Do not try and gather the list of keywords generated by Google in Google Keyword Planner as this requires a credit card to access the data. In addition, review the company’s website and competitor’s websites. Use Google Trends and Answerthepublic.com for assistance too. In addition to keywords identified on the tools, you should also select keywords that you think are relevant and missing for the company and rank them.

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