Weston’s vision is Centred on three Main Principles: Growth, Innovation and Flexibility - Economics Assignment Answer

Economics Assignment Answer

Task: 1. Describe the new product line and the category the product will fit in to must be new to Loblaws yet aligned with its mission and the vision of its parent company George Weston Ltd. 2. Identify and describe the target market (using the segmentation variables) for this new product and the need it satisfies. 3. Describe two (2) competitors for the new products that Loblaws will introduce and identify how Loblaws’ new products will be different/better. 4. Prepare a brief marketing program as to how Loblaws might launch this new product line. Your plan must include Objectives, Market Overview and all elements of the marketing mix- an elaborate product, price, distribution, and communication strategy.

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