What is a Competitive Environment Analysis

Assignment Task

Part A: Analyse the competitive environment (only competitive environment) in detail.

Part B: Achieving Excellence

 Identify an appropriate competitive driver the organisation should focus on.

•  Then apply two of four key management practices that lead to sustained, superior performance (i.e. strategy, execution, culture and structure) to help the company achieve its excellence through selected competitive driver.

Competitive Environment 

Relevant insights and examples should be included from your research.

Competitive environments consider how the organisation is impacted by its external environment and includes:

• The firm and its rivals
• Suppliers
• Buyers
• New entrants
• Substitute or Complementary products

Achieving Excellence

Competative Driver

Identify another appropriate competitive driver the organisation should focus on. Competitive driver may include:

Quality Service Speed Cost Competitiveness

You should include a definition of your chosen competitive driver and rationale for selection.

Management Practice

Provide detailed recommendations as to how TWO management practices can lead to sustained, superior performance to help the company achieve its excellence to achieve competitive advantage.

Management practices may include:

Strategy Execution Culture Structure

Comprehensive research is required in both Part A and Part B of this task to validate your analysis.

Please Notify: it requires you to choose a driver of these (quality, service, speed, cost competitiveness,).  optimise their supply chain that can be included in the analysis of the competitive environment.  I have included the requirements here as a guide:

In this part of the assessment, you should:

(a) Analyse the competitive environment (only competitive environment) in detail. 

(b) Identify another appropriate competitive driver the organisation should focus on. (see my note above)

Then apply two of four key management practices that lead to sustained, superior performance (i.e. strategy, execution, culture and structure) to help the company achieve its excellence through selected competitive driver.

You should define it, provide the rationale for selecting that specific competitive driver and provide detailed recommendations as to how two key management practices could be used to achieve competitive advantage.

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