What is a Go To Market Strategy (GTMS)

Assignment Task

Market Analysis

• Product Overview
• Who would be interested in this solution?
• Users and their Current Problem
• Market Research
• Competitors and the Competitive landscape 
• Product Positioning
• USP

1. Who would be interested in this Product / Solution ?

2. Identify Current Problems faced by Potential Users that the product/solution is expected to address.

3. Identify the overall market size for product/solution, market segmentation, user base, growth trends, etc. Depict the Market and Product potential by means of charts and graphs for couple of slides

4. Identify Direct Competition and Indirect Competition

5. Identify the competing products / solutions with description and List down how your product differentiates from them

6. Positioning is key. Describe how it can be positioned and some of the advantages it has in terms of positioning

7. Identify Tangible Advantages - IPs and Patents, etc Intangible Advantages - First in business to offer a certain feature , cost advantage, etc

8. Identify and provide the USPs of your Product / Solution

Go To Market

• End Goal in a Year
• Whom to sell ?
• Marketing Strategies
• Partnership Strategies
• Channel Partner program
• Pricing Strategies
• Metrics and Measurement

1. Identify and Detail the Marketing strategies with clear Timelines – When to start and How long to execute it? Prioritize the Marketing Strategies based on their impact and budget

2. What sort of Partners to tie up for GTM ? What unique benefits do they bring ?

3. Going Channel Partner route? List down strategies for Choosing the right partners, Supporting Channel Partners, Making them work, etc.

4. Mention other unconventional or unique strategies to reach the prospective customers

5. Study the competition and market and identify some unique pricing models that will entice and hook the customers

6. Measure the marketing impact and reach with metrics Identify the ROI Refine the strategy

This Marketing has been solved by our PhD Experts at My Uni Paper.