What is a Literature Review - Essay Writing - Ten Sources - Literature Review Assignment Help

Assignment Task

What is a Literature Review?
It provides “the reader with a statement of the state of the art and major questions and issues in the field under consideration” (Gill & Johnson, 1991 cited in Collis & Hussey, 2003, p 109). It is a piece of writing that “integrates, synthesises and critiques the important thinking and research on a particular topic” (Merriam, 2001, p 55) It is a continuous activity that helps guide and inform the research.

Using the TEN SOURCES from your Annotated Bibliography you are now required to write a Literature Review based on these sources. You must add up to an additional FIVE sources. Do NOT exceed TWENTY sources all together.

What is a GOOD Literature Review?

1. In-depth critical analysis of the 10 (or more) sources
2. Integrates and assesses the sources
3. Compares and contrasts with other relevant work against your own opinion
4. Recognises areas of controversy in the literature; strengths & weaknesses
5. Clear stance of your own voice

…The viability of the flash-sales concept in Australia is dependent on certain characteristics shared with successful global markets as well as specific industries in which they operate. The International Business Times (2012) highlights that in 2012 the Australian market had already produced a flash sales event titled ‘Click Frenzy’. Moreover the International Business Times discusses the significant amount of consumer participation in the 2012 sale as well as mentioning the high quality brand names being offered in the event. The date however, of the Industry Report presents an element of difficulty in comparing the current viability of the Australian market for the flash sales. Alternative sources will be required in order to fill up the usefulness gap of this Industry Report. Conversely sources such as Business Pundit (2015) present a contemporary view of a thriving flash-sales market through the exploration of China’s flash sales mega-event labelled ‘Single’s Day’ which raised an excess of $13.8 billion in one day.

…It is evident that multiple sources are a necessary inclusion to methodological assessment of the viability of the flash sales concept in Australia. Moreover these sources must differ in type and content in order to allow for the most holistic and impartial assessment into the effectiveness of the flash sales channel. Therefore the writer has utilized to a varying extent analytical and descriptive research in the form of academic journal articles, electronic resources and industry reports in order to ascertain an educated and expert opinion on different aspects of the flash sales concept and market in Australia. It has however, been necessary to complement these academic sources with contemporary and mainstream resources with predictive and analytical research from news articles in order to establish the general consensus and hype from consumers towards flash sales. Therefore the range of
sources used includes both academic articles and media resources. Due to the majority of the aforementioned sources being qualitative in nature a gap exists for useful quantitative research and sources,

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