What is a Market Opportunity Assessment

Assignment Task 

This assignment focuses on three elements: new product/service development for a new market opportunity; the relationships and processes that have to be managed to successfully bring the new offering to market; and the measurement of success. Let us look at each element in detail.

Questions 

1. If a restaurant decides to offer water with a slice of lemon when the customers come in and sit down how does it happen?

2. What kind of water is Bottled to assure customers that it is safe or in a nice glass jug to look classy?

3. Who pours it then, from where do you get the water?

4. How is it transported and stored?

5. From where do the lemons come?

6. Who cuts them Where are the slices stored?

7. Do you ask the customers if they want a slice of lemon?

8. Do you train wait staff to pour a certain way, for example, to open a (glass) bottle of water and pour for the lady first with one hand behind the back?

9. Do you think answers to these questions would make a difference to the brand and the value customers' receive/perceive?

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