What is a Marketing Plan Assignment

Assignment Task

Key Components of a Marketing Plan

• Executive Summary
• Introduction of Product/Service
• Missions and Goals
• Environmental Analysis & SWOT
• Target Market
• Positioning Statement and Branding Strategy
• Pricing Strategy
• Distribution Strategy
• Promotional Strategy
• Conclusions

Executive Summary

• Key points of the entire report 
• (Normally written last)

Introduction of Product/Service

• Write an introduction to your company.
• Describe your company, its location, and the product it makes or the service it provides
• Introduce the contents of your marketing plan.

Missions and Goals

• Develop your company’s mission statement.
• Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). 
• Determine the most appropriate ways to measure both short- and long-term goals

Environmental Analysis & SWOT

• Assess/evaluate environmental factors (competitive, economic, political, legal, technological, and sociocultural) on your business
• Develop a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis

Target Market

• Analyze the primary and secondary markets that you want to target
• Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
• Examine the relevant consumer behavior of the target market.

Positioning Statement Branding Strategy

• Prepare a positioning statement a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
• Develop a branding strategy for your product
• Brand name, slogan, logo (optional) and brand extension.

Pricing Strategy

• Develop your company’s pricing strategy.
• Describe type of pricing strategy
• Identify factors influencing your pricing strategy

Distribution Strategy

• Develop your company’s distribution strategy.
• Describe channels of your distribution strategy
• Identify factors influencing your distribution strategy

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